The cloth package has worked well with religious, veterans, humanitarian, and museum nonprofits. The donor receives the cloth and is asked to sign their name and a note, then return it with a donation. These 3″ square cloth patches can be made into flags, quilts, banners, tablecloths, or blankets. These then are displayed on special days and occasions. The donor feels a part of something larger than themselves and gives a reason to respond.
In house renewal, one client had a more than 11% response rate, a $19 average gift, and $2.13 per name mailed. In acquisition, another had a 3.6% response rate, $11 average gift, and a $6.12 cost to acquire a donor.