This package is immediately appealing because of the thickness of the envelope. The envelope can also include an image of the personalized notepad, a double window, or a printed teaser message. These notepads are often included with personalized labels under the reply form. This package triggers a desire for reciprocity where the donor wishes to give a gift because they have received one.

The average response lift from including a personalized notepad in a mailing is about 14%.

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